About Us

          Conciencia is a multidisciplinary brand/label formed by us (Jon Rubio and Chris Rodriguez) in 2025. Our focus is elevating the consciousness of our communities through various means of art. The logo stands for Consciousness or Conciencia in Spanish. The infamous C with the Eye was a gift from a local music and merchandise artist by the name of Niko The Social System, also known for his work with Brown Babe Beading Boutique. 

Conciencia’s foundation was built off the values around fostering a community that shares and supports each others gifts.

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